Fully Compliant White Hat Agency

RECHO Code of Conduct

We are a fully compliant white hat Reddit marketing agency committed to building authentic brand communities within Reddit's official guidelines and platform policies.

Our Ethos: Onboarding Brands the Right Way

RECHO is a full-service Reddit marketing agency dedicated to onboarding brands onto Reddit the right way. We believe Reddit is an invaluable platform where people seek genuine help, honest recommendations, and authentic community connections. Our mission is to help brands become valuable contributors to these conversations—never to degrade the platform's integrity.

Authentic Engagement

We help brands build genuine relationships within Reddit communities through valuable contributions and transparent communication.

Platform Integrity

We actively refuse any tactics that spam the platform or degrade the user experience that makes Reddit valuable.

Community First

We show brands how Reddit is the right place to build lasting communities and become trusted resources, not just another ad channel.

Our Core Principles

How we ensure every client campaign operates within Reddit's guardrails

Official Branded Accounts Only

All client activity is conducted through official branded Reddit accounts that clearly identify the company or brand. We follow Reddit's own internal playbooks for brand accounts, ensuring transparency in every interaction.

  • Clear brand identification in username and profile
  • Transparent disclosure of brand affiliation in all communications
  • No sockpuppeting, astroturfing, or deceptive practices

Strict Adherence to Subreddit Rules

Every subreddit has its own unique culture and rule set. We follow the letter of the law for each community we engage with, respecting moderator authority and community norms.

  • Comprehensive review of subreddit rules before any engagement
  • Respect for moderator decisions and community guidelines
  • Building relationships with moderators before brand activity
  • Zero tolerance for rule-breaking to achieve marketing goals

Value-First Content Strategy

Our approach centers on being a useful source rather than a promotional megaphone. We help brands contribute meaningfully to Reddit conversations where their expertise genuinely helps users.

  • Answer user questions with genuine expertise and helpfulness
  • Share valuable insights without always promoting products
  • Build trust through consistent, authentic participation
  • Focus on 90% value-add, 10% brand mention ratio

Reddit Content Policy Compliance

We operate within Reddit's platform-wide Content Policy and moderator guidelines at all times, ensuring every campaign aligns with Reddit's vision for authentic community engagement.

  • Full compliance with Reddit's spam policy and self-promotion guidelines
  • Adherence to vote manipulation and brigading prohibitions
  • Respect for intellectual property and content attribution
  • Regular policy review to stay current with platform updates

Zero Tolerance for Platform Degradation

We actively refuse and push off any tactics that would spam the platform, manipulate engagement, or degrade the user experience that makes Reddit valuable. Our success depends on Reddit remaining a trusted platform.

  • No spam: We refuse mass posting, repetitive content, or irrelevant promotions
  • No manipulation: No vote buying, artificial upvotes, or coordinated engagement
  • No deception: No fake accounts, hidden affiliations, or misleading claims
  • No exploitation: We decline campaigns that would harm Reddit's community trust

How We Put This Into Practice

Our operational framework for white hat Reddit marketing

Community Research

Before engaging any subreddit, we conduct extensive research into community culture, rules, moderator expectations, and user behavior patterns to ensure brand fit.

Moderator Relationships

We build relationships with subreddit moderators, seeking their input on appropriate brand participation and respecting their authority to guide community standards.

Client Education

We educate clients on Reddit's unique culture and why short-term promotional tactics fail, helping them understand the long-term value of authentic community building.

Quality Over Quantity

We measure success by meaningful engagement, community trust, and long-term karma growth—not post volume or aggressive self-promotion metrics.

Genuine Participation

Brand accounts participate in communities even when there's no promotional opportunity, answering questions, sharing expertise, and being helpful members.

Regular Compliance Audits

We conduct regular audits of client campaigns to ensure ongoing compliance with platform policies, subreddit rules, and our own ethical standards.